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More and more men are beginning to understand that grooming is not only important but is becoming necessary. Whether it’s about wooing another woman or impressing your colleagues at work, a well-groomed appearance always leaves lasting impressions. Here are 4 products that we believe will are good investments:

1. Kiehl’s Cryste Marine Firming Cream

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Kiehl’s products are always slightly pricier than most products in the same categories, but the higher price is almost always definitely worth it. Made with extracts from sea algae and Criste Marine, an unusual flower found in the Mediterranean Sea, this cream will significantly improve your skin elasticity and resilience, while also reducing wrinkles and lines. Buy it for a firmer and softer skin. Available at Barneys New York. Price $54.

2. Power Shave Set by The Art of Shaving

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This Power Shave Set features the latest ProGlide blade from Gillette, and includes a genuine badger shaving brush and bonus travel-sized bottles of a pre-shave oil pump, a shaving cream pump, and an after-shave balm pump. For a perfectly close and smooth shave, this is all you will need, whether at home or while traveling. Available at Barneys New York. Price $175.

3. Bleu de Chanel

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Heard of how crazy women are after Chanel’s No.5 perfume? Well, this is Chanel’s equivalent of the No.5 for men. A blend of citrus and woods, the scent will free your senses and leave an impression of a man who is determined and willing to defy convention. Put it on and make your mark on everyone, everyday. Available at Macy’s. Price ranges from $62-$115.

4. Molton Brown Re-Charge Black Pepper Body Wash

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One of the 2012 winners of Allure’s Best of Beauty Awards, the spicy aroma of the Black Pepper Body Wash will rouse up your senses instantly. It’s provocative scent is for the man who resists an ordinary lifestyle and is willing to find satisfaction in the unexpected. Fresh, clean, and deeply sensual. Available at Barneys New York. Price $30.