Thanks in part to smartly coiffed celebrities like Don Draper, er, Jon Hamm, pomade is really, ahem, taking hold these days. Pomades are traditionally oil-based, made from petroleum or grease, which gives hair a slick, wet look. But oil is nearly impossible to wash out in the shower, which all-too-often leads to product buildup. This in turn prevents the scalp from “breathing” and only results in higher natural oil production. However, at least one brand is addressing that concern.

“In a sea of oil-based pomades, we decided to design a water-based pomade because we wanted to provide guys with the ability to get that slicked back, high-shine look while making it easy to wash out in the shower with water,” says Mister Pompadour’s Zack Henry, who co-founded the company alongside his partner in Pompadour, Matt Davis (pictured above). “Our Peppermint Pomade includes premium-grade natural ingredients that nourish the hair, and excludes ingredients such as parabens, alcohol or sodium chloride that can damage hair. The Peppermint Pomade also has a sweet scent of fresh peppermint, which men and women love, compared to the smell of chemicals or cheap cologne you’ll find in most pomades.”

Of course it doesn’t matter how wonderful your product is if guys don’t know how to use it. So here, Henry (pictured below) explains how to properly apply the magical tonic.

Co-founder Zack Henry towel-dries his hair and is ready to apply Peppermint Pomade.

1. Apply the pomade to partially dried hair.
We’d recommend applying the pomade to either towel-dry or blown-dry hair. When applied to towel-dry hair, expect to get more shine and a slightly lighter hold as the product is impacted by the water still left in your hair. Applying it to blow-dried hair is probably the more preferred method because the heat and air flow will naturally give your hair more volume and shape, and the pomade will be used to better define and hold your hairstyle in place. I personally use a combination of both methods. First, I apply the Pomade when my hair is towel dry. Then I blow dry my hair into the shape and direction that I want, and finally, I top off my hairstyle with a little more pomade to give my hair its final form and structure.

2. Less is more.
Like with most styling products, start off with a small amount of pomade and gradually add more as needed. A dime-sized amount is a good place to start, and it’s important to spread thoroughly throughout your hair, starting from the crown of the head until you have even coverage. Use a comb to help spread the product if needed, but simply finger-combing will also do the trick.  Just remember that more isn’t necessarily better; adding too much product will result in hair looking flat and lifeless because the product will end up weighing down your hair.

Pomade

3. Pair your pomade with other styling products and techniques.
I typically find myself using our Sculpting Clay as pre-styler prior to blow-drying my hair. It’s another medium-hold product, and it adds extra body and thickness to my hair, which makes for a good base for applying pomade as the finishing product. Matt, on the other hand, loves to use the Texture Powder after blow-drying to give his hair a needed volume boost and better hold power without the added weight. He finishes his look by finger-combing the pomade for added separation and a more natural look.

4. Fear not the blow dryer.
We are big advocates of using a hair dryer as part of any styling routine, and we believe it’s the single most important (and unfortunately, most overlooked) tool a guy can use. The combination of heat and air flow from the hair dryer gives hair natural volume and shape (think of wind-blown hair at the beach), then all that’s left is to finish it off with pomade for more definition and style. Note: We also recommend using a heat-protectant spray or cream prior to using a hair dryer to reduce heat damage to the hair. And don’t be afraid to try a round brush to help straighten your hair when blow drying, or use a spritz of hairspray to lock your hairstyle in place if desired.

Applying-Pomade

5. Easy does it.
With a medium-, flexible-hold pomade like ours, there really isn’t a need to add more product throughout the day.  What you put in your hair in the morning will last you. Don’t be afraid to run your fingers or comb through your hair throughout the day to reshape it if needed, though.