Levi’s line of 501 premium denim is no longer going to be sold off the rack with the other jeans. Rather, it’ll be available in paint cans bearing the color of the denim itself. No word yet on whether they need to be shaken for 10 minutes before applying them to your legs.
This packaging design was conceived in order to highlight the bold colors in the 501 Spring and Summer line. The jeans will be available this season from Levi’s, and should be worn while painting a house, fence or classical masterpiece for the ultimate meta-fashion effect. Look for them in stores near you soon.