Contrary to popular belief among males, there are things that women place more value on than what a guy looks like. Men tend to be the superficial half of the species. The physical attributes of a woman weigh quite heavily in most men’s minds. Many guys live by the term quantity over quality, while women, at least the smart ones, tend to deal with the quality of a potential suitor. Women tend to look for more substantial attributes when it comes to looking for a mate. There are at least six things that girls care about more than looks in a man.
How he treats her. If you were to ask a mature woman to choose between the handsome jerk or the average looking nice guy, she’s going to choose the nice guy. Unlike guys, who’ll put up with certain character flaws if the girl is hot, women tend to make more educated choices. In the long run, the nice guy’s going to treat her well. The jerk won’t even be around for the long run. Women view relationships much more like investments than do men.
Can he earn. Once again, the allure of this attribute to women is because she’s trying to see what kind of long term mate he’ll make. It’s not that she’s a gold digger (though they do exist), it’s just that she’s trying to make sure that financially, in the future, they have a good chance of being stable. Plus no woman wants to take care of a grown man.