If you were up late you might have though Belgium was in a revolution. If you are from the United States the first thing that came to mind is, “Where exactly is Belgium again?” If you are the large media companies you say “who cares” but here is how it developed. State television broke into regular programming late Wednesday with an urgent bulletin: The Dutch-speaking half of the country had declared independence and the king and queen had fled. Grainy pictures from the military airport showed dark silhouettes of a royal entourage boarding a plane.

Only after a half hour did the station flash the message: “This is fiction.”
Not sure why it was done but if it was for attention it worked. Embassies were calling, diplomats, and of course thousands of confused people. More from the AP