posted
01/22/10
Adidas has married two oft-maligned subcultures in a way that, at first blush, seems ridiculous. But, after some consideration, it doesn’t take much Force at all to get these two groups together.
The groups, of course, are Star Wars geeks and sneaker collectors, and Adidas’s collection is, predictably, called the Originals x Star Wars Collection. It idea is to take classic Addidas favorites from their retro line and redesign them to be themed as favorite characters from the Star Wars universe.
They’ll be available from Adidas retailers in January of 2010, and the characters are…
The Darth Vader
The Storm Trooper
The Princess Leia
The Yoda
The Luke Skywalker
COMMENTS
February 4, 2010 1:36 am
DaleBernier
I love those shoes! They are really cool looking, thanks for posting the pics. I think this is a great campaign all around. Combining all of the sneaker nerds with the Star Wars geeks is a match made in heaven. I work for the studio that created the sound design for the new promo for this campaign. It’s worth a watch just to see if you can spot all of the celebs. You can check it out at the link below and please feel free to comment on our blog.
http://boogiestudio.com/blog/2010/01/31/boogie-studio-helps-to-launch-a-new-hopeagain/
Enjoy!