Archives for September 2007


Hitting the Bottle With Style

Hitting the Bottle With Style: Wine Labels Dress UpWinemakers Try Outlandish Names and Bold Labels to Break Out of a Crowded MarketBy SCOTT MAYEROWITZABC NEWS Business UnitSept. 11, 2007— Next time you are in a liquor store looking for a nice bottle of chardonnay, or maybe a merlot, think about what drives your selection. Is it price? Is it name recognition? Or, is it the pr …