So say the good people of Dos Equis, who recently brought us out to Austin, Texas to demonstrate just what they mean. The result? The wild full moon kickoff party shown in the video below.

The fiesta was totally loco, no joke-o. Mid-party, the lovely nature babe at the beginning of the vid even pulled the writer of this post into a secret room, where some pretty unforgettable stuff happened. #sworntosecrecy

Anyway, it’s all part of, which encourages fans to see the rise of the moon as the cue to turn casual gatherings into extraordinary celebrations. Now, what’s in it for you? Well, assuming you are over 21, you can enter for a chance to take your revelry to a new level with an all-expenses paid trip for two to the Luna Rising full moon party in San Diego on August 29th, 2015.

Dos Equis is also rolling out two limited-edition label and packaging designs for its Lager and Ambar brews. Each pack and bottle will feature new lunar-themed branding, with unique codes that are printed on the back label of the bottles to enter the contest.

Throughout the summer, the Luna Rising campaign will feature a new “Most Interesting Man in the World” commercial. The 15-second spot on “Making the Most of Summer Nights” features the iconic character giving a nod to the moon with the proclamation: “Even the brightest moon has a dark side… it’s your job to find it.”

So waste not your time, gents. See more details below, enter today, party in May! (And by May, we mean August, of course.)

Through July 30, fans can enter unique codes that are printed on individually marked bottles for a chance to win a VIP trip to an exclusive Dos Equis Luna Rising party and other prizes. Visit to enter codes and be automatically entered for a chance to win.

Fans can also enter the sweepstakes by uploading their Luna Rising celebrations to Instagram using the hashtag #LunaRising.

Fans can increase their chances of winning every time they enter a new code or upload their Luna Rising-themed photo to Instagram.

Six grand prize winners will receive an all-expenses-paid trip for two to the Luna Rising full moon party in San Diego on August 29, 2015.