So you know Rogaine and Bosley, right? No, it’s not a wacky ‘80s buddy cop movie. Those two words may be the best known in the hair preservation and restoration business; they are also symbolic of just how stale this space has gotten. You can’t help but picture cheesy infomercials for products and services with potentially sketchy side effects. And honestly, do we really trust that Bosley process?

Thankfully, there’s a new player in town that is disrupting things in the best possible way. The brainchild of serial entrepreneur and StyleCaster founder Ari S. Goldberg, Barber Surgeons Guild offers not only a line of fantastic-looking grooming products but also revolutionary follicle-saving science and tech, including robotic hair restoration.

Goldberg, who’s working with top medical names—facial plastic surgeon Justin Rome, MD, and cosmetic dermatologist Simon Ourian, MD—explained that process in great detail to me. And I can assure you it sounds a helluva lot more progressive and effective (and humane!) than cutting open the back of your head a la Bosley.

Of course, BSG’s high-end grooming services and advanced medical-grooming therapies—plus laser body contouring and laser fat removal, laser facials and laser tattoo removal—are currently only available at the BSG West Hollywood Outpost, but more locations are on the way.

And in the meantime, the good news is that BSG’s releasing its gorgeously retro-styled grooming line, including follicle-friendly shampoo, conditioner, hair serum, pomade and texture liniment, with exclusive, limited-time only pricing on Indiegogo. Get in on the ground floor here, read more about the individual products below and stay tuned for more news on this radical brand…

Made from the finest extracts and high-tech ingredients, the BSG HCO1 Edition Shampoo gently cleanses the scalp while keeping it moisturized and hydrated. The additional proprietary blend of the BSG Trichoanagenic Factor is formulated to promote hair growth and prevent hair loss.

BSG HCO1 Edition Conditioner is a specially formulated moisturizing conditioner which has been prepared to keep the hair soft and strong. The additional blend of the BSG Trichoanagenic Factor is formulated in to promote hair growth and prevent hair loss.

The leave-in, no-residue BSG HCO1 Edition Hair Serum can be used after showering and before hair styling. By applying with the dropper directly to the scalp, this high-potency product is used to fight hair thinning. This special formulation includes the BSG Trichoanagenic Factor at its highest concentration.

Formulated by BSG’s master barbers and expert medical team, the BSG HCO1 Edition Texture Liniment is the first-ever texturizing cream fortified with the BSG Trichoanagenic Factor, a blend of highly active ingredients that promote hair growth and hair health. This water-based product has a medium hold and washes off easily.

Formulated by BSG’s master barbers and expert medical team, the BSG HCO1 Edition Pomade is the first-ever pomade fortified with the BSG Trichoanagenic Factor, a proprietary blend of highly active ingredients that promote hair growth and hair health. This water-based pomade has a high hold and washes off easily.