One of our favorite men’s brands, Bonobos, is widely known as an online retailer. Indeed, it’s the largest Web-launched clothing label in the country. The company’s also known for free thinking. So perhaps it’s no surprise that when they decided to bring brick and mortar into play, they took a fresh approach.
Introducing Bonobos Guideshops, personalized shopping experiences available in New York, Boston and coming to a city near you. The concept merges the service and attention of the website with an in-person experience featuring Bonobos guides, experts trained in fit and style that walk customers through their killer offerings—everything from clever chinos to eye-catching button-downs to sweet corduroy suits.
The upside is that you can actually try on the clothing before you buy, and get an expert opinion on what’s working for you. Then you just pick out what you want, and they send the stuff to your address, so you’re not lugging bags all over the city like you’re the personal shopper. And did we mention there’s a bar?
To try it out next time you’re in town, visit bonobos.com/guides to schedule an appointment. Having checked out the bold new fall/holiday line (photos above) ourselves, we can guarantee you’ll walk out the door a happier, better-dressed man.