“Brandless Water” is a new company capitalizing on the crowded bottled water marketplace.

The idea behind Brandless is to find a distinction between over-branded logos and user-submitted designs. The Brandless bottles are ultra-minimalist. They only feature a small barcode design for scanning purposes in store.

Shown to the left are three of the most popular models – Dumbells, Giving The Finger, and Super Mario Pipe.

The Brandless website is equally plain and minimalist. However prices for the bottles of water start at $2.99, so someone is probably earning a decent profit.

As far as consumer advocacy, I guess it’s one step above ‘Tap’d‘ – the water company that literally bottles and markets New York City’s delicious tap water. But personally, I’ll always be a Fred man, myself.

Brandless via Animal NY

Happy New Year!