If one car were to be crowned “most popular” at the 2016 North American International Auto Show (NAIAS) it’d likely be the Buick Avista Concept.

The eye-catching coupe has been quite the star at the Detroit show, earning an Eyes On Design Award, which recognizes the best production and concept vehicle designs making their global debut at NAIAS.

Building on some of the design elements that made the Buick Avenir Concept a hit at last year’s show, the Avista owes a lot of its crowd appeal to some unconventional moves like eliminating the traditional B-pillars between the doors. But the Buick is far more than a pretty face wooing the crowd with its good looks.

Buick Avista Concept 2

The concept, painted in a color called Superior Blue, also has the muscles to match its good looks. Under the hood you’ll find a 400-horsepower twin-turbocharged V6 package paired with an eight-speed automatic transmission sitting on a rear-wheel-drive platform. Inside, the Avista provides a glimpse at the futuristic Buick IntelliLink, a next-gen infotainment system featuring touchscreen controls on a widescreen instrument panel display.

Even more impressive, rumor has it Buick is strongly considering building the Avista as a production car, with speculation that a convertible could follow. The idea of cruising in a topless model overlooking the ocean is definitely intriguing. But we’re not too picky; we’d be happy pushing the coupe.

Buick Avista Concept 3