In the 90′s CNBC was this shit. They could move the markets. There wasn’t a TV on during the day that didn’t have it on. It looks like they’re losing their lustre. Here’s a little diddy I was sent
With economy as volatile as itÃ¢â‚¬â„¢s been in the last couple of weeks, CNBCÃ¢â‚¬â„¢s ratings are still not competitive.
In FebruaryÃ¢â‚¬â€œ when the markets were gyrating Ã¢â‚¬â€œ CNBC showed digit-digit ratings decreases during daytime programming for viewers aged 25-54. CNBC was down in this age group for much of the business day, with Ã¢â‚¬Å“Power Lunch,Ã¢â‚¬Â Ã¢â‚¬Å“Squawk on the StreetÃ¢â‚¬Â and Ã¢â‚¬Å“Street SignsÃ¢â‚¬Â showing the biggest drops.
For the month of March to date, CNBCÃ¢â‚¬â„¢s total day and business day viewer ship are also down year-over-year for viewers aged 25-54, representing an 11% drop in business day viewers.
CNBC issued ratings the week of 3/17 (after the Bear Stearns melt-down), touting its best week in the past five years Ã¢â‚¬â€œ but the almost 20 year old network averaged only 364,000 total viewers Ã¢â‚¬â€œ still well out of the competitive mix and below the top 30 networks in cable
For a network thatÃ¢â‚¬â„¢s been in existence for nearly 20 years, CNBC is still not hitting the 500,000 viewer threshold and still not in the competitive mix among cable networks.
I can’t figure if these numbers reflect the boredom with CNBC or the markets themselves. Either way the “money honey” is too old for the younger crowd.