In the 90’s CNBC was this shit. They could move the markets. There wasn’t a TV on during the day that didn’t have it on. It looks like they’re losing their lustre. Here’s a little diddy I was sent

With economy as volatile as it’s been in the last couple of weeks, CNBC’s ratings are still not competitive.

In February– when the markets were gyrating – CNBC showed digit-digit ratings decreases during daytime programming for viewers aged 25-54. CNBC was down in this age group for much of the business day, with “Power Lunch,” “Squawk on the Street” and “Street Signs” showing the biggest drops.

For the month of March to date, CNBC’s total day and business day viewer ship are also down year-over-year for viewers aged 25-54, representing an 11% drop in business day viewers.

CNBC issued ratings the week of 3/17 (after the Bear Stearns melt-down), touting its best week in the past five years – but the almost 20 year old network averaged only 364,000 total viewers – still well out of the competitive mix and below the top 30 networks in cable

For a network that’s been in existence for nearly 20 years, CNBC is still not hitting the 500,000 viewer threshold and still not in the competitive mix among cable networks.

I can’t figure if these numbers reflect the boredom with CNBC or the markets themselves. Either way the “money honey” is too old for the younger crowd.