Many brands embrace iconic objects that become almost inextricably associated with them. In the case of Stella Artois, that object is the chalice, without which one cannot fully appreciate the best-selling Belgian beer. And last night, with the help of Cold War Kids and MIT sonic inventor Andy Cavatorta, the good people of Stella transformed the chalice from a practical branding tool into a musical one.
They call it the Chalice Symphony, and it’s the result of Cavatorta spending the past year playing around with hundreds of chalices to craft four fully-functional music instruments inspired by elements of the iconic glassware: the Hive, the Pryophone, the Star Harp and the Violina.
The Hive takes its name from the instrument’s unique shape and sound, resembling a soft xylophone. The Pryophone adds depth to the symphony with a deep whistling sound, like a boat horn. The Star Harp uses robotics to play a harp-like sound using strings and the Stella Artois Chalice. “Stella” means “star” in Latin. Finally, the Violina leverages a higher-pitched string sound, resembling a violin for the symphony.
Putting these freshly invented instruments to use, Cold War Kids have created a new song, “A Million Eyes.” Both the single track and the music video will be available at www.stellaartois.com. But last night, at a gallery on New York’s Lower East Side, we got a chance to see them perform it live. And just for you, dear Made Man reader, we boldly thrust an iPhone above the gathered crowd to capture the action. Enjoy!