The story goes, one guy was polishing off a brew at his local watering hole and looked down to see the distinctive Trojan logo sitting at the bottom of his glass. Upon further inspection it turns out it wasnÃ¢â‚¬â„¢t a condom or a condom wrapper at all, merely a sticker slapped on the base of the glass peering up at him. On the reverse side is the image of a pigÃ¢â‚¬â„¢s snout.
ItÃ¢â‚¬â„¢s all part of TrojanÃ¢â‚¬â„¢s Ã¢â‚¬ËœevolveÃ¢â‚¬â„¢ ad campaign aimed at painting condomless Ã¢â‚¬Ëœbare-backÃ¢â‚¬â„¢ lovers as pig-like sexual deviants. It seems to be a pretty effective TV commercial, although whenever I see it I canÃ¢â‚¬â„¢t help but notice the Ã¢â‚¬ËœpigsÃ¢â‚¬â„¢ look like they are having a really good time.
But as a sticker advertisement on the bottom of my drink? It grosses me out way too much. The Consumerist points out that it feels an awful lot like drinking StiflerÃ¢â‚¬â„¢s bedroom beer in the original American Pie movie. IÃ¢â‚¬â„¢m not sure I would go that far, but it does make me think twice about that frothy last sip of backwash in my glass.