Stands to reason you should steer clear of anything labeled a “death machine.” But then you set your eyes upon these beautiful custom motorcycles from Death Machines of London—a new company sporting what’s probably the best name in the business—and the rules don’t seem to apply anymore.

Death Machines of London is fresh off a new build, the head-turning Moto Guzzi Airtail, which began its life as a 1981 Moto Guzzi Lemans MK2. These guys paid homage to the original aesthetics but provided a few key updates. The engine and gearbox were disassembled and vapor blasted; the original instrumentation was completely restored and housed in a bespoke dash; the 950cc engine features a new crankshaft, cylinder heads and valves; a lightweight clutch and flywheel were installed. And most unique: All the electrical components have been hidden from view. So the result is a pared-down, minimalist bike painted an eye-catching red and white.

If that’s the kind of thing you’d like for yourself, well, too bad. Because this one was built specifically for a client. But if you’d like to be a client, that’s very doable. Just get in touch. These guys will discuss a host of options for turning an old husk into a one-of-a-kind, conversation-starting bike of your dreams.

Provided your dreams include throaty growls and fine-tuned suspensions. And we’re confident they do.