I can’t understand how this new Pantene Pro-V ad from Brazil was designed for women. There’s just something about it that screams "Hey males, look at me!" Can’t put my finger on it.
I literally spent hours scouring this poster for some indication of what it was trying to say. After my careful research, I realized there is a little brown colored circle near her ear that says in Portuguese, "Make sure your hair is the second thing he looks at."
If the Brazilian ad company behind this advertised in the U.S., I think there would be plenty of dudes with ultra silky smooth hair.
AdFreak has the other spot in this highly effective series.
AdFreak: Pay attention to my rich and buttery locks, October 3, 2008
