TVH sent me this interesting article about something I have been trying to tell everyone

AP
Domain Names: 21st Century Real Estate
Sunday July 22, 4:39 pm ET
By Adam Goldman, AP Business Writer

Internet Domain Names Become New 21st Century Real Estate; Some 90,000 Names Purchased Per Day NEW YORK (AP) — Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. They are bidding furiously at this auction of Internet domain names, with hopes of snagging megayachts.com. The duo won’t be deterred. They want this name. no?

Quick, Fischer barks at Eli, the investor at the end of the phone.

Someone else makes a bid for $120,000. Fischer and Goldberger up the ante, and then again.

Going once, going twice … sold to Fischer and Goldberger for $150,000.

“You got it,” a smiling Fischer tells Eli. Mazel tovs are exchanged.

These are boom times in an estimated $2 billion industry that involves the buying and selling of domain names. When people type the generic names into their Web browser’s address field, sites that generate pay-per-click advertising revenue appear. Such “direct navigation” bypasses search engines.

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