Do you love—I mean love—gorgeous, intricate, expertly crafted timepieces? Meet Eleven James, a serious membership service for serious luxury wristwear lovers. Seriously. Members get access to a collection of top-tier brands like Rolex, Hublot and Patek Philippe, and benefits include concierge services, private events and more.
So how does it work, exactly? A little like Netflix, but at much richer price points. Members select their desired watch collection and rotation frequency, then elect to receive three or six watches throughout the course of a year.
Programs start at $249/month, or $2,700/year—10 percent off for delivering a full year’s payment upfront—but trust, us, you can go much higher.
So what’s their most expensive timepiece? Currently, the Patek Nautilus 5980-1A. The lowest price we could find on Amazon a cool $52,000.
The Aficionado membership ($2,700 to $4,850 per year) includes brands like Breitling, Cartier, IWC, Panerai, Rolex and more. Watches generally retail between $7,000 and $15,000.
The Connoisseur membership ($4,950 to $8,950 per year) includes higher-level options with case materials like gold, titanium, ceramic, and platinum, from brands like Blancpain and Jaeger LeCoultre. Watches retail between $15,000 and $30,000.
The Virtuoso membership ($9,050-$16,200 per year) offers the most extraordinary craftsmanship, materials and intricacy from brands such as Breguet and Vacheron Constantin. These watches generally retail between $30,000 and $50,000.
To stay on top of your watch swapping, your concierge provides a reminder five days before and the day before your current watch needs to be returned. You can also schedule a FedEx pickup or a concierge pickup if you live in New York City.
So what’s their most expensive timepiece? Currently, the Patek Nautilus 5980-1A. The lowest price we could find on Amazon for a new one was a cool $52,000—or more than a decade’s worth of Aficionado membership fees. But hey, at least it ships free.