In a world inundated with conglomerates churning out mass-produced fast fashion, seldom do we tout the sartorial geniuses behind brands anymore. The designers we do respect for breeding originality—for positioning themselves as audacious aberrations to the norm, as revolutionaries—are few and far between.

But a generation of emerging style gurus are indeed turning our heads. If you’re looking to amplify your inimitable style, rather than donning the same wardrobe as every other square around you, here are six menswear brands with which you may want to familiarize yourself—plus a bit of background on and some witty advice from each.

From socks to suits to streetwear, we’ve got you covered.

style-21. prince + pete:  prince + pete was born in December 2016, named after founder Donna Pappalardo’s favorite street in New York City, Prince Street, and Pete, her youngest son. Many of her dress sock collections are also named after her favorite streets in New York City, Los Angeles and Palm Beach. Pappalardo curates designs that complement each other so, if one sock goes missing—as they so often do—you’ll have a drawer filled with other singles that still coordinate with one another. “With prince + pete, you don’t need a pair; you only need two,” she says. In fact, you can purchase just a single sock if you feel so inclined, and the S-Club ($36) is their monthly subscription service that sends customers three socks per month.

  1. Describe the brand’s style in three words: Easy, fun and eclectic.
  2. Name one style icon who influenced the brand’s look: Emilio Pucci.
  3. Offer the most impactful style advice you’ve ever received: If you feel uncomfortable in it, you’ll look uncomfortable in it.
  4. Boast your proudest piece: The entire line solves problems that almost everyone can relate to. prince + pete can help people save money by not throwing away a perfectly good sock, lower the waste factor from a manufacturing standpoint while using eco-friendly bamboo and make mornings not so hectic because you can’t find the matching sock.
  5. Admit one style item always worth splurging on: A recent article said, “Socks are the gateway drug to men’s fashion.” We couldn’t agree more!
  6. Recount your own worst style fail from childhood: Definitely the one-eyed jack hair cut!
  7. Share the one trend you’d like to see disappear: Saggy pants.
  8. State the one piece every man should have in his closet: A well-tailored navy blue suit…
  9. Define what having “style” means to you: Having “style” is subjective; as long as you feel confident in yourself, your “style” will always look as good as you feel.
  10. Reveal one secret to dressing to impress: Save your money and buy only what you love, and buy the best quality of that piece that you can afford.

style-32. Fisher + Baker: Greg Horvitz studied woodworking in his late 20s and later established his own fine furniture studio in Minneapolis, Minnesota. But bouncing between his shop and sales meetings, he found his wardrobe couldn’t keep up. He wanted something as technical and durable as his outdoor gear, but with more of a “nuanced appreciation for style.” He wanted something that “wouldn’t look out of place trimming a sail or hailing a taxi downtown.” Something for the multidimensional man. Enter: Fisher + Baker. The brand launched in December 2015 and has since been sold at menswear and outdoor retailers across the United States and Japan. “We create an experience that simplifies a guy’s life at work, at home and at play,” Horvitz says.

  1. Describe the brand’s style in three words: Timeless, purposeful and functional.
  2. Name one style icon who influenced the brand’s look: Paul Newman.
  3. Offer the most impactful style advice you’ve ever received: KISS (Keep It Simple Stupid) and “Dress for the life you want.”
  4. Boast your proudest piece: The Greenwich Anorak. The small details all came together well—the angled zipper for easy entry and use, the ultrasuede trim on the hood, the supple feel of Ventile as a windproof/waterproof fabric. It just works.
  5. Admit one style item always worth splurging on: Outerwear. You can’t go wrong with a good jacket.
  6. Recount your own worst style fail from childhood: Yes, we all had them. Mine was particularly egregious with a stint wearing Jnco Jeans. No, I don’t have any photos, so please don’t ask.
  7. Share the one trend you’d like to see disappear: Patterned cuffs on men’s shirts.
  8. State the one piece every man should have in his closet: An everyday cashmere crew.
  9. Define what having “style” means to you: Being authentic to yourself.
  10. Reveal one secret to dressing to impress: Make sure it fits properly.

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3. Shinesty:
 The name Shinesty is the product of drinking moonshine many a nights in college. Founders Chris White and Jens Nicolaysen started the menswear party brand in October 2014, offering wardrobe options that “would probably offend your mom and make everyone else laugh.” “We are the anti J.Crew,” White says, noting the brand’s notorious jean speedos (Jeados), ball pouch boxer briefs and three-piece party suits. From the tailgate, to weddings, to office holiday parties, to offending your entire extended family at Thanksgiving dinner… Shinesty has got a suit for you.

  1. Describe the brand’s style in three words: Wearable aphrodisiacs. Boom two words.
  2. Name one style icon who influenced the brand’s look: Kenny Powers.
  3. Offer the most impactful style advice you’ve ever received: “If you look good. Wear it.” —Joe Maddon
  4. Boast your proudest piece: The ball hammock boxer briefs. Welcome to Ballhalla. These jokes write themselves.
  5. Admit one style item always worth splurging on: Our boxers are pricey. But if you think about it, your frank and beans are your most valuable asset. Might as well splurge on something quality.
  6. Recount your own worst style fail from childhood: JNCOS, chain wallet and No Fear t-shirts. Good god. I’m surprised I made it this far.
  7. Share the one trend you’d like to see disappear: Uggs over leggings.
  8. State the one piece every man should have in his closet: Jorts.
  9. Define what having “style” means to you: Style is about unwavering confidence.
  10. Reveal one secret to dressing to impress: Get clothes that fit.

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4. Revery:
 One could say fate brought Rakan Nimr and Cecil Dove—who hail from Connecticut and South Carolina, respectively—together at an internship in New York City. Nimr was moved from the branding and licensing department to technical design and, just a few days thereafter, Cecil was moved from sales to womenswear design—they were seated directly across from one another, and it was bromance at first… workplace disturbance. Despite laughing too loudly and disturbing coworkers in their vicinity, Dove was promoted to designer. Nimr went on to earn his degree from Parsons School of Design and, when he graduated, the duo set out to launch their own label by September 2017. Aptly named, Revery is their dream, and they hope to expand beyond fashion to support creatives in other fields including music, art, dance, film and more. Already, they’re offering a diverse range of bold items from designer T-shirts ($70) to front- and side-zipped hoodies ($190) to a double-layered trench coat ($1, 250).

  1. Describe Reverys style in three words: Innovative, dynamic and urban.
  2. Name one style icon who influenced Reverys look: Jaden Smith has that kind of fashion-forward swagger that influences a lot of what we design. Oh, and definitely Migos as well—they’re consistently fresh.
  3. Offer the most impactful style advice youve ever received: My mom is probably the most fashionable person I know. When I was younger, she told me, “When you look in the mirror or walk out the door, you should feel the confidence in the decisions you made to represent the ‘you’ that you want others to see.”
  4. Boast your proudest piece: Cecil and I would both agree that our trench coat is our proudest piece, but primarily because it taught us a lot about the art of creative negotiation. Cecil was a proponent of the wraparound zipper, while I was not—he clearly won that battle and I couldn’t be happier with the result.
  5. Admit one style item always worth splurging on: Coats. Have you experienced a New York winter? Global warming is no joke. Stay warm and fashionable, folks.
  6. Recount your own worst style fail from childhood: My mom thought it would be cute (also, funny) if I spent the majority of my childhood rocking a bowl cut—don’t get me wrong, I rocked it, but it didn’t help that I was always dressed like I was ready to hit the tennis court, headband and all.
  7. Share the one trend youd like to see disappear: Cecil would disagree with me here, but I have an irrational hatred for turtlenecks. And, no, I’m not sorry about it.
  8. State the one piece every man should have in his closet: Can’t go wrong with any piece from our first collection.
  9. Define what having “style” means to you: Growing up with a stutter always meant that first impressions needed to be surface-level, which is probably why I was drawn to fashion. It’s such a universal (and fluent) language that allows you to communicate so much about yourself without saying a word, and so having style is your own unique dialect.
  10. Reveal one secret to dressing to impress: I’ve heard a lot over the years—mainstays like “dressing up isn’t the same as dressing well” and “being unique is overrated.”  I think it’s more important to “express” than it is to “impress” because there’s such a close relationship between expression and confidence, and the latter always leaves an impression. If you want to pop your collar, pop it. If you want to wear cargo shorts, wear them. If you want to wander into a bar at 3 AM in only a bathrobe, own it, but maybe question the decisions that led you to this point and I can’t promise the bouncers will let you in…

style5. Commun des Mortels: Veronica Bates Kassatly of Berlin used to be an economist and financial analyst who appraised large industrial projects from Tunisia to Tamil Nadu. Today, her development background informs Commun des Mortels’ sourcing and purchasing decisions. Her business partner, Francis Kassatly found himself in Berlin’s digital marketing world, where he realized that “current technology makes it relatively easy to deliver to niche groups of likeminded consumers but in the men’s clothing market, in particular, few companies were taking advantage of it.” Commun des Mortels now does just that. The brand launched in April 2017, producing everything from plaid shirts to raw-cut oversized crewnecks. “Millennials are beginning to understand the real value of quality; and the fashion industry itself is stuck with a production and marketing model whose raison d’etre died with the last century,” Kassatly says.

  1. Describe the brand’s style in three words: Intellectual Rock Star.
  2. Name one style icon who influenced the brand’s look: Kurt Cobain.
  3. Offer the most impactful style advice you’ve ever received: Look at price per wear not price at the checkout. It has totally changed my purchasing patterns: I buy a lot less, pay a lot more, look at resale value, and try to source clothes I can wear all year round. It’s a win-win: lower cost to me and to the environment.
  4. Boast your proudest piece: Our yarn-dyed Japanese plaid shirt, in both the standard and distressed version.
  5. Admit one style item always worth splurging on: A pair of suede Chelsea boots – timeless and they go with everything.
  6. Recount your own worst style fail from childhood: DC Skate Sneakers, never worn skateboarding.
  7. Share the one trend you’d like to see disappear: Logo-mania — it can’t go soon enough!
  8. State the one piece every man should have in his closet: A plaid shirt.
  9. Define what having “style” means to you: Always looking cool and fashionable yet somehow the same, over time. Think David Macklovitch or Lenny Kravitz.
  10. Reveal one secret to dressing to impress: Own it, own it, own it. The most stylish outfit will flop if you look ill at ease and uncomfortable.