Logos often hold secrets. (Ask anyone who grew up with Joe Camel cigarette ads.) Here are 10 from the sports world warranting a second glance. They're all a heck of a lot more clever than the new Trump-Pence logo.
The “I” in “Islanders” helpfully indicates the location of Nassau Coliseum on Long Island, meaning the move to Brooklyn rendered this useless as a logo and a map.
It’s easier if you spot the “B” before the “M.” (Note: Got you to say “BM.”) The Milwaukee Brewers no longer use this, making it the rare sports logo that might be too subtle, particularly unusual in the sport that gave us Cleveland’s Chief Wahoo.
Bald eagle’s not enough American iconography for you? Look closely at the red shape directly underneath the eagle’s head that nicely riffs on the franchise’s name and home city.
Another Washington, D.C.-based squad managed to incorporate an iconic area structure. Look closely at the George Washington University “W.” If you still can’t get it, look at the middle of that letter and think of monuments with George’s name on them.
Atlanta Falcons. Falcons. With an “F.” See it now, don’t you?
Designed by the university’s good friends at Nike, the “O” pays tribute to Hayward Field and the school’s rich track history, including the legendary runner Steve Prefontaine.
Arguably the most inspiring bit of underlining in sports logo history.
You know that picture where you look from one angle and it’s a beautiful young woman and from another it’s an ancient hag? The NHL’s Minnesota Wild operates similarly, nicely displaying two types of wild.
The Dallas Mavericks logo is almost completely straightforward, unless you look closely at the horse’s forehead. You so playful, Mark Cuban.
Look at the lion’s mane. Now think of the letters that start each word in “University of Arkansas at Pine Bluff” and suddenly this gets awesome. Stick it to Jackson State this year, UAPB.