So here’s the deal, gents: a few lines and wrinkles on your face aren’t such a bad thing. They add character. Women like character. But what you don’t want is for your mug to start resembling Tony Peña’s catcher’s mitt circa 1988. Your best move? Nip those signs of aging in the bud now, before they get out of hand. These innovative products should help.
Lab Series Pro LS All-in-One Face Treatment It works as an aftershave or a daily moisturizer. Plus, 88 percent of men saw lines and wrinkles minimized after four weeks. $29, labseries.com
Jack Black Double-Duty Face Moisturizer This lightweight boasts a built-in SPF 20 sunscreen. It’ll improve your skin’s overall appearance. It won’t make you as funny as the School of Rock star. $27, getjackblack.com
Zirh Rejuvenate Anti-Aging Cream Apply this quick-absorbing cream to your face and neck every night. It’ll reduce fine lines, wrinkles and uneven skin tone. $43, zirh.com
Dove Men+Care Thickening Fortifying Shampoo Getting a little thin on top? This shampoo is infused with calcium and caffeine to strengthen and thicken your hair. $5, dovemencare.com
Malin + Goetz Jojoba Face Scrub This cleansing scrub contains cilantro and amino acids. Use it a few times a week to shed dead skin and stimulate cell renewal. $38, malinandgoetz.com
Dermalogica Age Reversal Eye Complex Got a serious case of crow’s feet? This nighttime eye treatment isn’t cheap, but it’ll smooth you out in a natural, non-Botoxy way. $75, dermalogica.com
Duke Cannon Big Ass Brick of Soap Modeled after bars used by GIs in the Korean War, Duke’s isn’t technically designed to fight aging, but it will leave you feeling fresh, clean and more patriotic. $24 for four bars, dukecannon.com