While NFL players are primarily known for the uniforms they wear and the numbers on their backs, some footballers have serious fashion game. As we rumble toward Super Bowl 50, we celebrate the guys with the most off-the-field swagger—including one who’ll be starring in the big game—and show you how to co-opt it. Call it a fashion touchdown.
Reggie Bush: He’s won a Super Bowl with the Saints and currently plays for the 49ers, but Bush found mega fame by dating a Kardashian (Kim, pre-Kanye). Anyone who hangs with that clan has to have some sort of style, and Bush certainly does—sticking to classic outfits and adding a little bling (huge diamond earrings, jewel-encrusted watches, and the like). Gray V-Neck Sweater ($30, Uniqlo), Polo Ralph Lauren Button-Down ($100, Mr. Porter), Black Trousers ($189, Suit Supply), Seiko Chronograph ($210, Amazon), Black Tie ($19, The Tie Bar)
Victor Cruz: Cruz may play for the traditionally low-key New York Giants, but he’s not shy about putting his passion for fashion on display. He did ad campaigns for Gap (his preppy, collegiate style lends itself perfectly to the brand) and Givenchy (dude looks great in a suit) and launched his own fashion line with teammates. Lazio Linen Suit ($499, Suit Supply), Sail Rigger Plaid Oxford Shirt ($28, Lands End), Paisley Pocket Square ($10, The Tie Bar), Seiko Prospex Dive Watch ($190, Amazon), Oliver Peoples Cabrillo Sunglasses ($265, East Dane)
Tom Brady: The golden boy might not be returning to the Super Bowl this year (as millions of Patriots haters rejoice), but he can always fall back on his pretty face and fashion sense (and his pretty wife, and his pretty kids, and his pretty (depressing) diet), which has earned him a slew of endorsements, including Movado and (ugh) Ugg. Velvet Tuxedo Jacket ($399, Suit Supply), Black Tuxedo Trousers ($149, Suit Supply), Kilgour Dress Shirt ($375, Mr. Porter), Lanvin Silk Pocket Square ($70, Mr. Porter), Flicker Black Bow Tie ($19, The Tie Bar)
Odell Beckham, Jr.: This Giant might be known for his signature two-tone hairstyle, but he isn’t afraid to be unconventional in the fashion department, too. He modeled in Vogue’s September issue (and was seen at New York Fashion Week sitting front row with Anna Wintour) and appeared completely naked in ESPN Magazine. Learn from Odell—when in doubt, just wear your birthday suit. Actually no, that’s terrible advice. Dante Skinny Blazer ($142, Noose & Monkey), Saint Laurent Leather Pants ($3,190, Mr. Porter), Enzel Skull Bar Dress Shirt ($93, Hugo Boss), White Silk Pocket Square ($10, The Tie Bar), CONS Pro Blaze Plus Sneakers ($80, Converse)
Cam Newton: The Super Bowl-bound Carolina Panthers quarterback isn’t afraid to wear a crazily patterned dinner jacket or sparkly loafers, and that’s because he knows the secret to pulling it off—choose one conversation piece for your outfit and make sure the rest is classic and subdued. And if you can’t do it by yourself—just buy a bunch of stuff from his clothing line collaboration with Belk. MADE by Cam Newton Gingham Shirt ($39, Belk), Empire Paisley Pocket Square ($10, The Tie Bar), Merino V-Neck Cardigan ($50, Uniqlo), English Donegal Tweed Suit Jacket ($425, J. Crew), Sand Chinos ($135, Buck Mason)