As much as golf has changed over the past century in areas such as equipment, course layout and technology, it still remains very true to its traditions. Of course, it is these same traditions that give golf the stigma of being an old, stodgy game dominated by preppy clothes and uptight attitudes. Thankfully, in an effort to make golf more attractive to younger generations, progressive companies are creating golf apparel that is modern, functional and stylish, on and off the course. See what we mean on the follow pages…
Linksoul is a new lifestyle brand whose clothing bridges the gap between the beach and the golf course while avoiding the full-on performance gear look. Their clothing is designed for oceanside resorts with a philosophical approach, evident in their tagline of ‘Make Par, Not War.’ This mantra is woven into their fabric and defined by their boardwalker shorts—ideal for playing golf, surfing or sipping cocktails on a deck overlooking the water.
Electric is known mainly as a surf and snow brand that has always produced quality products with a distinct look. They have since taken this concept and transferred it over to the game of golf, particularly when it comes to eyewear. These are definitely not your father’s sunglasses. All are equipped with melanin-infused lenses, guaranteeing the utmost protection along with good looks, a trait most evident in their Knoxville collection.
Puma has been bridging the gap between performance and style ever since one of the best, most progressively dressed golfers in the world, Rickie Fowler, became their poster boy. Evidenced by their famous flat-brimmed hats and bright-colored pants, Puma has taken style from the streets and seamlessly infused it into their golfwear. This tradition continues today with high top golf shoes as cool as any you’d rock on the weekends.
Loudmouth Golf intends to change golf’s rep with a clothing line that spurs social interaction. Thanks to bold patterns like the one in their signature “Big Poppies,” their clothes are so different, people cannot help but talk about them. As for traditional golf garb? Loudmouth “is flipping the bird to all that,” says founder Scott “Woody” Woodworth. “It's surprising how good it looks when worn the right way. Simply put, it's the quickest way to attract women.”
Stance is helping you up your sock game on the golf course by infusing a whole lot of style and comfort into what you are wearing on your feet. By combining the funky patterns that they are known for with their Fusion Grip technology, socks like the Pinehurst will keep you from swinging out of your shoes—and keep you looking good—all round long. The fact that two-time Masters champ Bubba Watson reps them gives Stance a little extra cred, too.
Since Bradley Allan came onto the golf scene about a year ago, the brand has proven that golf clothing does not have to look like you’re either dressed for the office or the gym. Drawing on modern fashion trends, Bradley Allan transcends the game of golf by infusing technical materials into clothing that you’d never know was for the course. Exhibit A? Their new Colorblock Polo, which puts a contemporary twist on a traditional golf shirt.