Right now we know Google as a search engine. I always knew they were an advertising company because you are a company based on how you make money and that’s how they make money. My biggest question was how are they going to get into other forms of media or were they going to create their own media. Part of my question has been answered as they purchased dMarc Broadcasting Inc. for $1.2 billion with 102 million of it being paid up front in cash. dMark is an automated radio advertising company out of California. It will be integrated in the Adwords program so not only can you buy ad space on websites but you could also purchase air time on the radio. Television is the most likely the next step. Google will have to be careful in their approach as they get bigger as they will start to compete in ad space purchasing with the people that buy space from them. It’s nice to see it will all be automated.