I recently took a simple article released by Michelin about new tires they were developing and took it to the top of Digg. It became one of the top articles for October and one of the top articles of the Year (Top 200). Here is how I did it and what I’ve learned.
1. People talk about a top articles getting 10,000 hits in a day but when an article get 2500 diggs in one day it gets about 40,000 hits in one day and actually got over 10,000 in one hour.
2. When “diggnation” diggs your article you can add another 1000 hits to your site and they keep coming everyday. Diggnation and Kevin Rose are heroes to most of the readers and if they like it then all dig users will read it also . As soon as diggnation dugg the article if officially became legit.
3. People like what other people like. People no longer read the article because it looked interesting but only because it got 3500 diggs.
4. The title is everything when it comes to digg. The same article about the tires had been submitted several times starting two years ago but was submitted with boring titles that didn’t generate curiosity.
5. I thought the best part of the original article that nobody seemed to be repeating and that was the name of the new tires and that was “tweels‘, I put that in the header and it spread like wildfire. The “tweels” video became a hit again on youtube. 100 sites linked to the article and most of them said “look at the tweels“. Everyone like to say tweels
6. I have read articles that said digg users don’t leave comments on the article site and only on the digg page. Completely wrong. Comments came like crazy. If digg users feel like commenting they will.
7. Visual presentation is everything. Digg users love the visuals. Talking about something doesn’t get the diggs. They want pictures. I purposely didn’t put the accompanying youtube video of tweels because it would make it seem less like a “new” article. This doesn’t make too much sense but I did think that one out. The video was also dated so you could tell it was an old article if you watched it.
8. I was trying to prove that just because something isn’t brand new news as long as someone doesn’t have the news it is “new” news to them. People kept writing to the effect “I’m so cool I knew about this two years ago” and nobody cared. They enjoyed the article and kept linking to and sharing it with their friends. The age of an article and “freshness” are two different things.
9. People talk about the digg effect but that is nothing compared to the digg/engadget/skoopy/ebaum/and a hundred more small sites combined. If they all start jumping on an article it can be quite amazing.
10. There is no money to be made trying to get dugg. People hate bloggers who submit articles like me but I am not in it for the money. Digg users don’t click. Most people know this. I am in it to be dugg. To be acknowledged. Even if it is a recycled article. I took information that was interesting and packaged it in a way that made it more interesting. I proved a point. Accomplished a goal. I not only got dugg but I got one of the best diggs of the year.
Here is the original article.