Buying a quality suit can be a pricy affair, so it’s important to make sure you purchase wisely. But if you’re not down to shell out for custom tailoring, you’re left with few other options than to pull something off a department store rack and hope for the best.

That’s the dilemma Indochino is trying to resolve. At its core, it’s an online shop that offers stylish suits at affordable prices, all falling in the $300 to $600 range. Sounds like a good thing already, but where Indochino really separates itself from other retailers is in its approach to tailoring; rather than just click and buy, you get directly involved in the sizing process. Prepare to break out the measuring tape.

The system is about as DIY as it gets: you measure yourself (with help from a series of step-by-step instructional videos), pick a suit and plug in your measurements. Three weeks later the suit arrives at your door. If it doesn’t fit the way you want it to, Indochino comps your tailoring up to $75. If the suit can’t be tailored to your needs, they’ll send you a new one.

It sounds too good to be true, but having gone through the ordering process ourselves—from self-measurement to touch-up alterations—we’re impressed with how well it works. It’s surprisingly easy to take your own measurements, and you’ve always got Indochino’s replacement suit guarantee to fall back on should things turn out less than satisfactory. The suits themselves look and feel great, and the selection on Indochino’s website is extensive, with styles ranging from basic navy two-buttons to trendy brown plaid to, yes, a very James Bond tuxedo.

Will Indochino herald the death of the tailoring business? Probably not, but its combination of style, value and customer service is hard to beat. Suit up at