At first I thought there is no way I am going to invest in a perfume company. To make it worse I am not going to invest in a company whose best selling products are that of Paris Hilton. Parlux Fragrances (PARL) is more than just Paris. They are using the great sales of Paris’ products to make sure once her fad goes away they are part of the next fad. Its too bad I let my judge a book by its cover research get in the way because the stock is already up 250% since they signed on Paris and have expanded to sell other Paris products including a $100,000 watch. They are going to send me one to see if I like it. Parlux is well run, they know that celebs come and go so they are signing with other great companies and celebs. It now sells under the names of Jockey, Perry Ellis, Ocean Pacific, and has signed the incredible hot Maria Sharapova. Earnings grew 83 percent last quarter. I heard about the stock on a message board and dismissed it but after seeing the article in IBD I will be following more closely. Watch this video and to show you don’t judge a book by its cover

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