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Major League Eating takes one more step toward being a reputable sports business.

MLE, the governing body of all those (hot dog, sushi, hamburger, etc.) eating contests, is now releasing its very own video game for the Nintendo Wii.

Created by Mastiff Games, Major League Eating: The Game allows you to play as all your favorite stars of the shoving-food-down-your-throat-leagues, such as Joey Chestnut, Takeru Kobayashi, Patrick Bertoletti, Tim “Eater X” Janus, “Crazy Legs” Conti, Sonya Thomas and Juliet Lee.

Puking, although beautifully graphic and vibrantly colored, signals your premature departure from the game. This Wii game also contains offensive and defensive strategy through the use of belches and ‘mustard gas’ to slow down your opponent.

It looks a lot like an old school Street Fighter or Mortal Kombat game, I guess the only difference is instead of trying to kill your opponent, you’re trying to kill yourself through unhealthy eating habits and an increased likelihood of obesity.

It’s cool though, for all of you who have seen the famous Nathan’s Hot Dog Eating Contest featured on ESPN alongside real sports, this should all be familiar to you. It’s just another way to increase exposure to a fast growing brand.

Ironically none of the characters featured in the game appear to be overweight. And although, many of the top ‘athletes’ in the sport are young, thin anomalies to the science of metabolism, most of them are overweight guys trying their luck at something they look like they were built for.

Don’t worry Moms and Dads, there is also a character in the game named ‘Dan the Paramedic’ who is on standby in case anyone goes into cardiac arrest or worse. ‘Safety is always priority in competitive eating.’ The game even features ‘Bunnettes’, which are there to monitor the progress of the players by counting the number of items they have consumed.

According to a post by Darren Rovell of CNBC, Tim ‘Eater X’ Janus reviewed the game and said:

“The game is good,” said Janus, who while not eating is actually a trader. “You can chose how you want to flip the food into your mouth, but you have to monitor how you chew, how many pieces you can fit in your mouth and how full your stomach is.”

Janus is a trader? I bet he’s all about those ‘pork belly futures’. High five, nice one!

MLEgame.com

CNBC Sports Biz: Major League Eating: The Game Now on Wii, May 12, 2008