According to science, the preference for melons or beestings all comes down to one thing: a man’s financial security.

That’s right. Two recent studies found that the size of a man’s paycheck determined his preference for breast size, too. Psychologists Viren Swami and Martin Tovée investigated the relationship between financial security and a man’s bust bias by recruiting 266 men from three parts of Malaysia, who varied in socioeconomic status. Each of them were shown animated female figures with a gamut of cup sizes and were asked to rate them on physical attractiveness. The result: Men with a lower socioeconomic status found larger breasts more appealing than the guys with money. The researchers also found that food security affected preferences. Hungry dudes were hungrier for  boobs, too—the bigger the better.

We definitely figured wealthier men were on sugar daddy sites trying to pick up Heidi Montag look-alikes, but it looks like we’ve been wrong…