Stihl, the makers of manly tools like chainsaws, axes, and leaf blowers launched a new ad campaign recently which plays off the recent instability in the stock market and overall economy.
The theme is to paint Stihl products as a ‘sharp investment’ that will retain value over time, unlike your now worthless mutural funds investments and Lehman Brothers stock.
They took out full page ads in the Wall Street Journal and USA Today (Full size here).
Unfortunately, it seems like all the copywriters overlooked one little detail. It’s what I like to call the ‘Patrick Bateman’ effect. The last time we’ve seen chainsaws and nailguns mixed with the world of investment banking was in the 2000 film American Psycho.
Kind of a grim comparison isn’t it? … Ouch: