The 10 best places to advertise can vary depending on the product or service and business location, but knowing the best places to advertise is vital for everyone from the salesman of a large corporation to the self-employed individual.
- Chamber of Commerce. The local Chamber of Commerce in any city provides a wealth of information, networking and marketing opportunities to its members. Member businesses are listed in the annual business directory as well as on the local website, along with eligibility to participate in local annual business events such as trade shows. Local Chambers of Commerce routinely receive recommendation requests from potential customers and all such requests are referred to member businesses.
- Local Stores. Advertise where your customers are by placing brochures, business cards or flyers in stores frequented by your customer demographic. Generic ideas such as gas stations or grocery stores may work, but more targeted marketing equals better results. For example, if your target market is married women eighteen to 39, focusing on college campuses, child care centers and hair salons will result in more sales.
- Community Events And Celebrations. Either sell your product directly at these places or set up a booth and hand out free information to prospective customers. From neighborhood block parties to the county fair, these are some of the best places to advertise for the simple reason that hundreds of people can be reached in just one or two days.
- Neighborhood Association Newsletters. Very focused marketing areas and low cost definitely make these little mailings one of the best places to advertise. Plus, people are much more likely to see the advertisement, being more inclined to read a neighborhood newsletter than a piece of marketing literature.
- Your vehicles. Whether it’s your personal car or the company van, use the space to your advantage. Magnetic signs can be purchased for $20 or less, but if you have more to spend, consider the eye-catching wraps now widely available.
- Local Phone Book. Even in today’s high-tech world, this is often the first place customers look to locate local businesses. This is one of the best places to advertise simply because it is widely available and used by the general population.
- Your Own Website. Even grandmothers are on the internet nowadays-don’t miss this obvious advertising forum. For the technologically challenged, have a website created for you or choose among the many user-friendly options now available.
- Search Engines. Most search engines have a paid advertising program in which advertisers pay per view or click. These can cost just pennies per exposure and can be tailored to appear only in certain locations, allowing the campaign to be highly targeted. This is a great way to get your name in front of prospective customers while waiting for your website to rise in the search engine rankings.
- Craigslist. This online classified site is one of the best places to advertise and it’s totally free. Simply create an account and choose the category and location in which you want to promote your business.
- Radio, TV And Newspapers. These old standbys are still some of the best places to advertise. Reach thousands of prospective customers quickly through these channels. Contain costs by choosing smaller or quicker ads and lower-cost time slots.
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