10 Tips On How Start A Restaurant
Starting a restaurant can be a jaunting process. Fortunately, the following 10 tips on how to start a restaurant highlight the challenges and opportunities involved in the process. If you are a food connoisseur and have a particular fondness for creating novel eats, its time to give that talent a physical shape!
- Buy used restaurant equipment. When starting a new restaurant, you shouldn't overlook getting used equipment. Not only will you save a hefty sum of cash, but most of the equipment is usually in good condition.
- Invest in a POS System. A POS (point of sale) system is a better investment than a traditional cash register, as it can track sales, menu items, make reservations, and act as a time clock for employees. Though it is more expensive than a cash register, its advantages make it a welcome addition to any restaurant.
- Hire a good bartender. If you are planning to have a bar area in your restaurant, it is crucial to hire a good bartender, which is why you should be selective when deciding who staffs it. A good bartender can not only pour drinks, but excels at dealing with customers—making them feel comfortable, knowing when a customer wants to chat and when he simply wants to enjoy the game on TV in peace and quiet.
- Stock up on commercial restaurant supplies. If you are buying new equipment for your restaurant, you should always buy dishes that are specifically designed for commercial use. Everyday dishes can chip and crack under excessive use and after passing through cycles in the dishwasher. Commercial dishes are more expensive than regular household dishes, but are built to last through the strain of restaurant use.
- Apply for a liquor license. If you are planning on serving alcoholic drinks, such as beer, spirits or wines, you should apply for a liquor license as early as possible. Generally, a liquor license takes a few weeks to be approved, which is why you wouldn't want to leave it for opening day.
- Don't line prices up on a menu. Aligning the prices of the food on your menu will make customers compare prices and choose the less expensive items, which will result in a smaller profit.
- Choose a catchy name. When choosing a name for your restaurant, be original and avoid choosing a name that is confusing or hard to spell (it'll make it harder for customers to find your restaurant online or in the yellow pages). Instead, opt for a simple name that goes with the overall theme of the restaurant.
- Make a user-friendly menu. Your menu should be clear, with easy to read font (a typical restaurant opts for Sans Serif or Times in a 12-14 font size). The menu's design should match the theme of the restaurant, and remember to keep the description of the food items short, simple, and enticing enough for customers to order them.
- Advertise. There is no better way to get people to know about your restaurant than to advertise. Even on a budget, you can advertise your restaurant by creating inexpensive flyers, buy ad-space on websites, and podcast advertisements.
- Make a business plan. A successful business plan will show the bank that you mean business, and it is the only way they will help you out. When you arrive at the bank, bring all the necessary paperwork to make sure everything is taken care of.