Facebook Advertising Tips
Facebook advertising tips can greatly enhance a campaign that is launched for your small business, website, or other target. With over 600 million active users, Facebook has plenty of potential for even the most ambitious advertising campaigns. Here are some advertising tips for Facebook to help you reach your audience.
- Link to your Facebook page. When you advertise on Facebook, you certainly can use ads to drive traffic directly to the website. However, you can build a following directly on Facebook, which will allow you to take advantage of the social platform (communication with customers, updates, and so on). Once you obtain many followers on the page, you will be able to drive traffic to your website without paying for ads, as those who follow you will receive regular updates in their Facebook news feed.
- Target customers. Besides the size of the customer base, the other primary reason to advertise on Facebook is in the versatility of the platform. When you advertise on Facebook, you can target potential users based on a number of demographics. If your website or business is suited to a certain gender or age, you can target them for your ads, as you can with interests that are related. Look at your target customer base for keywords and demographics to take advantage of in your Facebook ads.
- Optimize and mix up your graphics and tex for the ad. Try using a logo for your business or website and text to draw in customers. However, don't restrict yourself. You might be able to use more informational or emotional text, for instance, that could appeal to readers. Run different campaigns in order to get a sense of what it takes to reach your audience.