Market your business, company or pet project online with Facebook Marketing. Unsure as to how to go about navigating marketing via social networks? No worries, we've got you covered.
- Create a user profile. List your work experience, your skills, and your hobbies. You never know if someone you know, knows someone who needs someone like you (did you catch that, it's a lot of someones). But unless you work in a profession where excessive partying and wild behavior is the norm, try to keep your photos and status updates PG or PG-13 tops. No NC-17 posts, links, videos, or pics allowed. If you must have a crazy Facebook profile for friends, make two user profiles, one for work and one for play, and keep all of your information on the play profile private to anyone who isn't a friend, so a boss or client doesn't find it by accident searching for you on the web. Be sure to include correct contact info so those seemingly "random" people with opportunities for you can get in touch.
- Create a page or pages for your projects, charities, businesses or products. Create this page in conjunction with your professional user account, not your play account. Keep the page updated with regular company events or happenings and include links to relevant related content to build a following and stay in touch with clients.
- Add Facebook buttons to your professional and company websites. Add Facebook "Like" and "share buttons to pages and blog posts on websites for free Facebook marketing. Someone sees your website, sees a product, likes it, and all of the sudden, it's exposed to all of that person's Facebook friends. If one of their friends likes it, it's exposed to all of their friends. If you're lucky, Facebook "like" and "share" buttons can produce a chain reaction wherein your online content is exposed to hundreds of users in a few hours.
- Use open-graph protocol for real life entities (people, restaurants, products). This Facebook function allows you to specify information about your site, and when people like something on your page, your page then appear in that Facebook user's "likes and Interests" and can publish updates to their news feed. Through this function Facebook also allows you to target Facebook ads to people that like your content.
- Place Facebook ads. Facebook ads are interactive and are integrated into the user experience–for example, when users like your page, take a poll or RSVP to your event, they see your ad, and their information (a social story) is incorporated into your ad, and then shown to the user's friends. According to Facebook, users are 68 percent more likely to remember the ad and twice as likely to remember a bran when a friend's name is used in a Facebook ad. Note though that Facebook ads, unlike the above options, are not free and will cost you some hard-earned plastic money (no cash accepted online).
Posted on: May. 29, 2011