Learn how to get sponsors for an event, to minimize your costs. Your ability to get corporate sponsorship for an event can dramatically lower your costs of running a particular event. In certain cases, you may even be able to find enough sponsors to cover the operational costs of the entire event. Many events are great opportunities for corporate sponsors to show support to the local community such as charity fundraisers, sports teams, and expeditions (such as climbing Mt. Everest).
- Create a list of reasons why a particular sponsor may be interested in your event. There are two main types of sponsors. Certain event sponsors may only look for direct fit sponsorships. For example, if you are interested in a race sponsorship your local insurance HMO may be a great potential fit. Some corporate sponsors may be open to general sponsorships, as well. For example, a local attorney firm may be interested in sponsoring a softball team.
- Create marketing handouts for potential sponsors. Potential sponsors will want to know more information about the event, and the credibility of the organization. Creating physical collateral material can be extremely expensive. An alternative could be creating electronic brochures which can be e-mailed to potential sponsors.
- Create a list of potential sponsors you can contact through networking. The best way to find sponsors would be to first contact the people you know (neighbors, co-workers, friends, and family). If your immediate contacts are not a good fit, they may know other people who can be suitable potential sponsors.
- Expand the potential sponsorship list to include businesses in the local community. A good way to find sponsors would be to contact the local chamber of commerce. The local chamber may also be in tune with new startups that may be eager to get their name out. Read the local business journal newspaper, to also find potential event sponsors.
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