Learning how to manage a golf course requires developing financial management skill, customer service ability, and supervisory skills. Golfers have high expectations about the level of service they will receive at their home course or at resort courses when they are traveling. Everything the golf course staff does must work toward helping golfers get the maximum enjoyment out of their experience at the facility.
- Establish a planning system. Review the prior year’s financial results and assess whether the course reached its financial targets. Devise strategies for improving results in business segments whose results fell short of plan. Set new goals for each segment. A goal could be to increase pro shop merchandise sales by twenty percent. How to manage a golf course involves having a financial plan to use as a guide.
- Obtain customer feedback. Golf courses are part of the leisure industry. Just as with hotels, success depends on keeping customers happy and keeping them coming back. Train staff members to ask golfers whether their experience was satisfactory and what the course staff could do better. You may find customers’ major complaint to be something you didn’t expect, like the clubhouse is not as clean as it should be.
Upgrade service levels. Golf courses can have high staff turnover. Implement a training program for all new employees to show them how to be more personable, attentive, and helpful to the golfers. Reward employees who put forth extra effort in doing the little things such as offering to carry the golfer’s clubs to his car. How to manage a golf course requires doing many little things well.
- Speed up play. Nothing takes the fun out of golf more than having slow players in front of you, so you have to wait and wait before every shot. How to manage a golf course involves doing more than just having staff members patrol the course and telling slower players to speed up. Make it an ongoing goal to provide golfers with tips for speeding up their play such as not taking more than one or two practice swings.
Encourage more frequent play. Organize leagues or groups to get players out to the course more often. Set up tournaments, with prizes available for players of all skill levels. Offer discounts on green fees, such as one free round after playing ten.
- Develop an Internet presence. Golfers have learned to search the Internet for information about courses they are thinking of playing, particularly if they are traveling. Make sure your course is listed in the most popular Internet sites golfers use to search. Use pictures that emphasize the beauty of the course, and text that talks about challenging or interesting features of the layout. Technology is more and more a part of how to manage a golf course.
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