How To Market Indie Film On YouTube

By: Nicole Ayers

Break Studios Contributing Writer

The task of learning how to market indie film on Youtube goes beyond uploading content through this online video website. The high volume of online videos on Youtube lengthens the time it may take to build an audience that will support a film production. Market an indie film on Youtube by completing simple tasks that can help the production get noticed.

To market an indie film on Youtube, you will need:

  • Video-editing software
  • Camcorder
  • Web address
  1. Develop online video assets that are related to the film. Basic assets that can be used when learning how to market indie film on Youtube include movie trailers and video interviews. Create three movie trailers using video editing software. The finished videos should include a one minute length trailer and two 30 second versions. Record interviews with the main cast members and director using a camcorder. Upload all of these video assets to Youtube.
  2. Video replies are one of the best ways to market indie film on Youtube. These options are similar to comments but provide users a chance to upload video responses rather than submitting replies in a text box below the videos. Find Youtube videos that are similar to the film being promoted and click on the option for posting a video response. Select a video asset to use as one reply. Repeat this step daily using all of the video assets as a reply to different videos for one week.
  3. Link to a web address for the film in the description sections for all video assets. The web address should include additional information about the film including credits, screenings and reviews. Filmmakers who are learning how to market indie film on Youtube can benefit from setting up a domain name and main website for the production in advance. Social networking web addresses can be used as a substitute if necessary.
Posted on: Mar. 14, 2010