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How To Price A Product

By: longhair

Break Studios Contributing Writer

If you are looking to start a business, you need to learn how to price a product. Whether you are in the business of retail, a thrift store, or just holding a grocery store deciding on a price for a product is important to figure out. Bear some of these ideas and thoughts in mind when you price a product, no matter what setting you are pricing the item in:

  1. Getting rid of stuff-garage sale style - Usually garage sale prices are set to get rid of things you just want cleared out. So there is no high expectations on bring in a certain amount of money. Furniture pricing is going to depend on how good of condition the furniture is in, whether it is really old or relatively new and un-used. If an item is from some high-end furniture store or is some rare-vintage find, the price is fair to go up a bit. But, it is a garage sale, so garage sales are open to bargaining a bit with in reason.
  2. Thrift Store pricing - It depends on what thrift store you go to as to how any product is going to be priced. Some don't seem to notice when a high-end product seems to come through, and some do. The thrift stores that do notice the high-end products definitely price accordingly. Some of the high-end products, though high-end, don't quite deserve to be more expensive when they are a bit worn, faded, or stretched out. This goes for anything. A rare find; a collectable, is possible to find at a thrift store or a garage sale and those are the diamond in the rough. It's extremely difficult to price those unless you are an expert. Those are lucky-find pieces.
  3. Pricing a retail product - Pricing in retail is more complicated. It probably depend on the brand name, the product, the demand of the product, and how easy production of the product is to name a few pricing decisions.

Pricing products kind of seems like a fun job to some extent. The power, the money, the position and authority to decide on the price even though it's not a one-man project. It is interesting though to stop and think about the variables that go in to deciding what to price a product at. Because it isn't 100% about money (although pretty dang close), some of pricing is about making products affordable, yet profitable enough to continuously sell over time. Continuous sales could slow down or even stop if no one can afford it.

Posted on: Apr. 17, 2010