How To Start A Speed Dating Service
Learning how to start a speed dating service is the perfect venture for the savvy entrepreneur who likes to mingle and has a knack for helping others find true love. Although a speed dating service may seem like it's all about fun and excitement, it takes professionalism and commitment to achieve and maintain a successful business. The following steps will start any business-minded individual down the path towards a successful speed dating service:
- Research. Carefully research the area that you plan to run your business. Are there plenty of singles in the area? Who are your competitors? Before taking the plunge, get the necessary facts to determine if there is a viable market for another speed dating service in your area.
- Create a niche. Creating a niche in a specific corner of the singles market can mean the difference between failure and success. If other speed dating services exist in your area that cater predominately to the under 40 crowd, consider starting a service for singles that are 40 and above. Creating a niche gives you access to clientele that may have otherwise gone untapped.
- Make a business plan. In many cases, the difference between a business that succeeds and one that fails is a well crafted business plan. Take time to define your business idea and make a thorough and competitive analysis of the market, your services and pricing. Where do you expect your speed dating service to be in a year from now? In five years? What are your projected expenses? Keep in mind that if you are planning on getting a loan, most banks won't even consider it without a well thought out business plan.
- Get the proper licensing. Before starting any business it is important to have the proper licensing. Research business licenses in your area and find out what licensing or special licensing is required.
- Find a venue. Where will the speed dating event be held? Visit local restaurants and bars that are frequented by singles. Find a place that has an area designated for private parties and that is not so loud that singles will have to shout to be heard.
- Advertise. Once a venue has been set, the most important step is to advertise, advertise, advertise. If no one is aware of your speed dating service and your event, no one will sign up to attend. Place ads in local newspapers, online, at your venue and any other places that is often frequented by singles.
- Paperwork. Create a contract for participants to clarify what it is that your speed dating service is promising. Are you guaranteeing a love match? Are you recommending that couples not exchange personal information at the event? Speak with an attorney to craft participation terms that will cover you from a lawsuit.
- Set a ticket price. What do other speed dating services charge in your general area? You'll want to use them as a guide in determining what your market will pay. Setting the price too low or too high could cost you business.
- Have a well planned event. Create a plan to cover the speed dating event from beginning to end. Allow for any hitches that might arise. A well planned event that runs without any major problems will assist in spreading the word about your new venture and open the door for future events.