Nom Nom Truck History

Learn about Nom Nom truck history to get the scoop on this mobile food truck. The Nom Nom truck was started by two women, Misa Chien and Jennifer Green, in Los Angeles. The two met at UCLA and decided to work together and create the food truck. The Nom Nom truck makes and sells Vietnamese food, also known as Banh Mi. The manager is David Kien, who helped come up with the concept for the Nom Nom truck and food it would sell. The Nom Nom truck travels around the greater Los Angeles area selling their Vietnamese food.

Nom Nom truck owners meet. The owners of the Nom Nom truck, Jennifer Green and Misa Chien, met at UCLA. That is when they came up with the idea of cooking Vietnamese food and selling it via a mobile food truck.

A manager joins the ranks. David Kien joined Green and Chien as their manager. He liked the concept of selling Vietnamese food to the masses in this unique way.

Banh Mi food is the focal point. Green and Chien decided early to sell Banh Mi, a Vietnamese sandwich. The Banh Mi starts with a baguette roll and contains cilantro, shredded carrots and daikon radish, one type of meat (lemongrass chicken, grilled pork, barbeque pork, deli, or tofu), cucumbers, sliced jalapenos, and mayonnaise. Vietnamese tacos are also available with similar ingredients. The 12-inch sandwiches sell for $5.00 and the tacos for $2.50.

The Nom Nom name is born. Nom Nom is the sound people make when eating something delicious. That's where the owners of the Nom Nom truck got the name.

Have food truck, will travel. The Nom Nom truck travels the streets of LA selling their Bahn Mi. The truck is typically parked in one location from 11:30 a.m. to 2:00 p.m. each Tuesday through Sunday. For their evening schedule, the Nom Nom truck sets up at another location from varies hours between 5:00 to 9:00 p.m. depending on the day of the week. The Nom Nom truck schedule is posted on the Nom Nom website. They also post their location via Twitter and Facebook.

Nom Nom food truck appears on television. In 2010, the Nom Nom truck participated in Food Network's "The Great Food Truck Race" hosted by Tyler Florence. The Nom Nom truck won nearly every challenge but ended the race in second place. The Grill 'Em All food truck won first prize.