Quick Intro: Element Skateboard Logo

One of the most well known skateboard companies that exist in the world today is known for its Element Skateboard Logo. The logo is better known then the company itself. Element Skateboard Company was originally known as Underworld Element, which was started by a group of people. Though, when the company started to fall through it was taken control of by a single guy by the name of Johnny Schilereff. When he took control he decided that he wanted to work hard and change the way that the company was viewed.

With this idea in mind, Johnny decided to drop the underworld from the title and then it just became Element Skateboard. The red, black and white logo that is known world wide for Element then came into the picture. He wanted to completely redo the company ,so in order to show people that the company now had different goal so one step of that was a new logo. The new logo became a tree and the four elements. With a new view on the world and skateboarding he was able to get the company to where it is now.

The company now had a new positive outlook. Johnny wanted people to see that skateboarding could have a positive effect on a person’s life. He then moved to California to help support the company and become more serious about it. It was hard at first, with the thoughts of anarchy so strong in the world of skateboarding. But after an effort, the company finally started to get a growing group of people buying their items.