Sean John: Quick History

Have you ever been curious about a quick history of Sean John? Sean “P. Diddy” Combs started Sean John Clothing in 1998 to bring urban style street wear to mainstream clothing markets. Since its launch, it has had a tremendous amount of commercial and critical success. Sean John Clothing is a subsidiary of Bad Boy Entertainment Group and designs and markets apparel for men, woman and boys.

In the spring of 1999, the first line of men’s sportswear bearing the Sean John label debuted. Sold in department and specialty stores nationwide including Bloomingdale’s, Macy’s and Fred Segal, it attracted a wealth of customers and earned accolades from the fashion world.  It was an immediate success.

In 2001, the runway show for Sean John Clothing became the first ever nationally televised runway show. In 2004, the company opened its flagship retail store on Fifth Avenue in New York City. Sean John launched its first fragrance “Unforgivable” in 2006, which did more than $150 million in sales in its first year.

The collections are inspired by Combs’ personal style and maintain a distinct urban feel while earning the stamp of approval of the fashion world. Sean John received the Council of Fashion Designers of America (CFDA) Menswear Designer of the Year award in 2004 after being nominated four times.

Sean John Clothing has grown to include lines under the names of Bad Boy Sportswear, Sean John Tailored and Sean John Accessories. Sean John designs hats, denim, suits and outerwear along with leather accessories, shirts and ties.


Sean John

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