Steve Jobs, co-inventor and CEO of Apple, has been responsible for introducing many innovative and ubiquitous items into American culture, but he’s also the originator of some really interesting quotes. The man who gave us the iPod, the iPhone, the iPad, the iMac, etc., doesn’t hold back when he has something to say. Here are some really good Steve Jobs quotes.
- “Design is not just what it looks like and feels like. Design is how it works.” Here Jobs tells us that a product can look great (which, ironically, all Apple products do), but they must also work great and that function is paramount. Perhaps that’s why Apple has such a devoted following of customers; their products just feel right and are easily accessible.
- “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” Above all, Apple takes risks and is innovative with their new products. They give people products that they don’t know they want at the time. Who really thought there was a market for the iPad? Jobs did, and the rest is history.
- “Bill Gates‘d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.” Oh yeah, he went there. Jobs has been known to speak his mind, especially when he was younger, and with this legendary quote he took a verbal swing at his Microsoft nemesis Bill Gates for being, well, too geeky. You have to admit that it’s a pretty good smack down and probably true. Lighten up Bill.
- "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?" I couldn’t resist including this Steve Jobs quote because it’s legendary in Apple lore. Most people don’t know that Jobs was actually fired from the very company he started. While Jobs has mellowed in recent years, back in 1983 he was known as undisciplined and temperamental. Jobs was not CEO of Apple at the time and Apple chose John Sculley, president of Pepsi, to be the new CEO because they wanted him to apply his marketing skills to the personal computer market. It was not a fit made in heaven as Sully fired Jobs from Apple in 1985 following clashes of ego and a sales slump of Apple products.
- “Innovation distinguishes between a leader and a follower.” Apple has had its share of flops (the Apple Lisa and the Apple Newton spring to mind as the biggest ones), but the one thing you cannot accuse the company of is following the trends of others. Apple tries to establish the trends. Introductions of new Apple products are huge events, and while almost every new product is hailed by MacHeads as the next big thing, the truth is that Apple hits far more often than it misses and has introduced some really revolutionary products during the past 30 years.
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