What Is SEO?

What is SEO, and why is it so important to web marketing online? This is a question that a lot of people are asking and want to know the answer to. In this article, you will learn why SEO is so important for web marketing and promotion.

1. Let's first define what SEO is. SEO stands for "search engine optimization." It is how websites on the internet increase their traffic. Websites search engine optimize their pages by using back links, keywords, URL submissions, updated content and original content. SEO is made up of techniques people use to help rank their content higher in search engines, so they can get more traffic to their sites.
2. It is making your website friendly to search engines. Choosing a dot-com domain name instead of a dot-net is an example of making your web site more SEO friendly. All things being equal, a dot-com domain will rank higher in search engines than a dot-net because it is more widely used. Make sure your content pages have keywords at a rate of four to six percent throughout. This also makes your site rank higher by search engines, because the search engine spiders will deem your content credible, believing it is sticking to its main title.
3. SEO is all about getting targeted traffic. It doesn't matter if you get 100,000 people visiting your page every month if the people who are visiting are not interested in your site. SEO focuses on the 200 people that really are interested in what you have to offer, and then you market to that select few. This will increase the percentage of sales and actual buys you get, because you will attract people who already want what you have to offer.

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