New, Retro Watches from Neuvo

If your dad hasn’t gifted you a pleasantly-worn, stretch-banded retro watch yet, then don’t worry. You can now buy the ideal retro watch without having to wait to inherit one. From new-to-the-scene-ish watchmakers Neuvo, this line of watches is dubbed the Prospector collection because they hail, design wise, from a time when “things were simple and value was measurable.”

Now, we’re all for the “if you have to ask, you can’t afford it” exclusivity of, say, a watch made from real moon dust, but not everybody has that kind of scrilla to burn on jewelry. Happily, these pieces are just as affordable as the moon dust watch is ostentatious.They’re only $45 and they come in four trims: bronze, black, gold and silver.

Here’s the best way to think about it.  Their about section is actually a paraphrase quotation from Haruki Murakami’s “Kafka on the Shore.”  “I think about taking my father’s favorite Sea-Dweller Oyster Rolex. It’s a beautiful watch, but something flashy will only attract attention. My simple, classy Neuvo watch with an alarm and stopwatch will do just fine, and might actually be more useful. Reluctantly, I return the Rolex to its drawer.” The site even has an iPhone app for those of you apprehensive about purchasing an item like this item-unworn which simulates what it would look on your special-like-a-snowflake wrist.  Check ‘em out here.

 

 

 

 

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