Sorry if the image is blurry, but here’s the text anyway:

“My Butt is big and round like the letter C and ten thousand lunges have made it rounder but not smaller and that’s just fine. It’s a space heater for my side of the bed, it’s my ambassador to those who walk behind me. It’s a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that’s just fine and those who might scorn it are invited to kiss it. Just Do It.”

This ad is part of Nike’s new ad campaign called ‘Here I Am’ launched at women in Europe who might not be ‘totally comfortable’ with their gorgeous, curvy, and bodacious bodies. I guess Sir Mix-A-Lot doesn’t get a lot of air time over there?

I’m all for ads that feature great butts in tight shorts. Some chicks are ranting over at Gawker about it being sexist and ‘lame’, but it gets two nice big thumbs up from me.

Give us a shout in the comments with your take on this spot.

via DeadSpin: Nike’s Still Trying To Figure Out How Best To Infiltrate The Womanly Athlete, September 11, 2008