You’ve got to respect Red Bull for all of the creative, interesting, and wing’d things that they do besides just making lightly-carbonated energy drinks that will always and forever be associated with our hangovers. But for all the air races, wacky go carts, and wacky air-carts we’ve seen carried out in their name, we never expected….an art exhibit? Here’s what they say it’s all about:
“The Red Bull Art of Can is a nationwide hunt for creativity ans is open to everyone, from fulltime artists to simply those with a creative flare. Build, sculpt, weld, glue, hammer, bend, fold, print, tape and paint, whatever!
Be bold! Send a message! Make a Statement. Your primary material must be a Red bull can bus you will need to add plenty of imagination and creativity. Make a sculpture, a picture, a 3-D model, a mobile, a video or a piece of modern art, but make it beautiful, colorful, clever, amusing or outrageous.”
It’s refreshing to see a company that’s still owned by one guy, Austrian entrepreneur Dietrich Mateschitz, that is using its weight to throw around events like this when it would be a lot easier and a lot more profitable to sell it to Pepsi, buy a few islands, and spend the rest of your life getting tan and eating fish and fruit.
Consider this, especially, in the context of the guys that run Rockstar. Yikes.
As of now, they only have one more show schedule – Dallas on July 31-August 22. If you can’t make it there, though, contact them and express interested in a local show, or just dig on these pieces from Art of the Can London from their flickr account.