Our friends over at TuVez recently brought this bizarre development to our attention. Ron Jeremy, former porn star, ocassional actor and all-around weird-looking dude, now has his own brand of rum. The name? Ron de Jeremy. Because it’s classy. From TuVez:

When perusing the aisles of your local liquor store, there are certain names that stand for quality: Johnnie Walker, Jack Daniels, Jose Cuervo. But now a new name will be joining these storied brands…Ron Jeremy.

Read the whole story here.