Kyoku Sake Infused Shave Cream seems like, we don’t know, a bit of a stretch at first. What could you possibly gain from putting booze in your shave cream. If anything, wouldn’t you intuit that the alcohol would dry your skin out? Or irritate it? This seems like the exact opposite of what you should be doing. 

But it’s not.  While many of the above negative impacts might be true for most booze, there is a byproduct of Sake’s fermentation called Kojic acid which works to not only keep existing moisture in the skin, but to increase its moisture significantly. In fact, a Japanese sake company called So Ozeki noticed that its master distillers are had excellent skin for their age, so they ran a few tests – via Slashfood.

A Japanese sake company noticed that its master brewers always had such nice skin! So Ozeki asked 11 employees to drink sake (270 millileters, to be exact) and measure the moisture in their skin before and after. Moisture content of their arms grew by 30%, compared to no change when drinking another alcoholic beverage.

The benefits can be reaped whether you drink it or rub it on your skin, so check out Kyoku Sake for some boozy shave cream. Or do it old skool by chuggin half a bottle and using your katana. [Buy it]